As a Jeweler, I have over the years become fascinated with metal markets and the inherent value of precious metals.

This in turn brought me to learn about global monetary policy, inflation and deflation and the difference between fiat currency and SOUND MONEY.

Throughout history, all fiat currencies have FAILED.

All of them.

Every single one.

If you are a citizen of the world, you are currently holding a fiat currency. This means that its value can go to ZERO.

And as history has proven, eventually they all go to zero.

On top of this, there is a little known thing called the ‘world’s reserve currency’ which has changed hands every 80-100 years. It is confidence in this particular currency that gives it the status of the one to rule them all.

But what happens when this status is taken away or transfers hands AND at the same time, the mirage of a fake valued fiat currency goes to zero?

Two things.

What you have always believed to be money becomes worthless and a global economic reset occurs.

This of course is important for everyone to know in order to protect your wealth, but as an Entrepreneur your business, the one you’ve spent years building, is also at stake.

While I firmly believe that Entrepreneurs have the ability to create money whenever they want, it is so critical to prepare for economic situations that can destroy what you have built. Situations like the possibility above, or others like inflation, which is occurring right now, though they try to hide it.

So what can you do to prevent your money from losing value and purchasing power while at the same time protecting your business?

Hold a portion of it in SOUND MONEY which can never go to zero.

The oldest and soundest form of money in the world has been and will always be precious metal. (Sorry Bitcoin, I still love you but you know, it’s a history thing and yours is really just beginning)

They are called PRECIOUS metals for a reason. They have been used as money, a store of value and an investment strategy for thousands of years.

You can of course buy physical metal, but there are also very cool ways to own precious metals without the hassle of storing them and with lightening speed liquidity.

Jewelers, though, have special access to precious metals that can stay within your business on repeat, turning your business into a sound asset that you can continue to leverage.

This means your business will outlive any economic scenario.

Kind of cool right? I think so.

This is why I love helping Jewelry Designers not only start a business or to scale it, but to BE Jewelers & Entrepreneurs with SOUND businesses.

If you have or are thinking about starting a jewelry business, wouldn’t you prefer to have one that works for you, one that you leverage to your advantage?

I’m here to show you how to do this and support you wherever you are on your business journey.

I created a webinar to show you ‘The Entrepreneurial & Wealth Building Business Model Jewelry Designers Use To Make Higher Profit Sales.’ Come take a look and you can book a call with me there!

Speak with you soon xx Meaghan

If you have an Etsy shop, you should feel very proud of taking a step towards your dream of having a business and for taking the initiative to put yourself and your work out there. I too had an Etsy shop several years ago. It is a great tool to get started, but I do encourage Artisans to either start with a website or transition to one as you progress in your business.

After several years of building e-commerce sites, online stores and websites on several platforms, I’ve come to the understanding that it benefits us more and saves us time and energy to have our own websites, as I’ll show you below. It also adds to our brand in recognition and credibility.

It doesn't matter if you don’t consider yourself tech savvy. I know the Etsy allure of a done for you template for those that aren't tech savvy is huge! But user friendly website platforms with existing e-commerce templates are everywhere and do not take long to learn. (I’ll show you below)

Here are the reasons to have your own website:

1. Search Engine Optimization or SEO:

Etsy acts like a search engine, just like Google, and therefore strong SEO or keyword search must be implemented in order for people to find you and your products.

In my opinion, and yes I have had an Etsy shop, it is much more beneficial and time saving to do this once on our own website, instead of on Etsy and then again for a website.

The reason is this: If you are going to spend the time not only uploading all your products, descriptions, policies etc, but also the time, energy and money on advertising to build your keywords and get your products in front of people, why not do it for your own website so that search engines like Google can recognize your SEO and build your ranking from it?

Not only this, but you can add pages to your website that help your SEO and get Google to raise your ranking. Pages like a blog, a booking calendar for custom design, videos of your processes, and more.

The more active you are on your website, more pages you have, more edits you make, the more Google’s algorithm works to raise your ranking. (None of this is difficult!)

2. Lack of marketing control as you are subject to their policies.

Yes, Etsy has its benefits, such as an already existing shop template where you upload your products, descriptions, pricing and policies, but you lose the ability for direct calls to action like email signups, putting the marketing control in their hands.

3. You are competing with tons of other products placed right there in front of your potential customer!! You have much better chance of keeping their eyes on your products if they are on your site with no distractions taking them from your product.

My biggest reason is this:

It is empowering to be the one that designs, creates and fulfills your own site! YOU control it. You design it. You are the badass that edits it, as it should be! It is worth it.

So if you are thinking of an Etsy shop, I encourage you to consider the reasons a website will benefit you more. Ultimately though, as I always teach, do what feels aligned for you!

P.S. I show you how to build your own website in my Jewelry Business School! In our website module I show you the exact steps on my chosen software platform, payment processing, pages, products, policies, shipping, domain setup, search engine optimization, and setting up a free email collection software, an email campaign and how to integrate this right onto your site! Basically, build your own badass website with step by step instruction:

• Build your own website with step by step instruction (You can even get a website for FREE)

• Get your business domain

• Add your products with ease

• Learn how to add your business policies, terms & conditions, consumer warranty, shipping and cookie policy (these are legally required) with provided templates

• Set up your business email and integrate with your domain

• Collect and create a customer email list and learn why this is crucial for success

• Learn to set up a FREE automatic email responder when customers sign up to your list

• Learn how to embed a FREE scheduling system into your website so clients can book custom design appointments

Learn about Jewelry Business School right here!

If you would like to join a high vibe, up-leveling group of Creatives, Artisans, Business Owners & Entrepreneurs to take yourself and your business NEXT LEVEL, I’d like to invite you for FREE.

This is an exclusive group normally only open to members of Jewelry Business School but I have decided to open it to everyone.

If you have an interest in personal development, business creation, selling products and entrepreneurship and KNOW that you are meant for more in this life, this is the place for you!

This group is based on 15 years of my personal experience building businesses, becoming the best version of myself I can be, tens of thousands of dollars spent on programs, courses, high level business mentors and cutting edge digital marketing and sales strategies.

So please! Come join us. Take action today to move your life and business forward!

Join Sexy, Savvy, Badass right here.

xo Meaghan